Positive Products 2025 - Realise Product Design

Make products that don’t cost the earth.

80% of your product’s environmental impact is locked in before you even ask “how do we make this sustainable?”

5-minute read. Workshop-ready frameworks inside.

A different question

Net Positive flips the equation.

Instead of asking “how do we reduce harm?” you ask:

Will this product contribute more value to users and the world than the resources it takes to create it?

That’s not sustainability bolted on at the end. That’s a fundamentally different way of deciding what should exist in the first place.

By focusing on Net Positive, you gain the ability to positively balance what your product will contribute versus what it must take. And to do that in a way that’s aligned with your values – so you know in your heart that it should exist.

The brief is broken

Most product briefs are full of engineering metrics. Size. Weight. Cost. Compliance.

All necessary. None sufficient.

What’s missing is the stuff you’d stake your reputation on. The reasons you’d look at this product in five years and know it was worth building.

With so many commercial pressures, it’s common for sustainability goals to get diluted throughout development. Good intentions quietly vanish when budgets tighten and timelines slip.

That’s where Positive Products® comes in

We connect your brief to your values. Not vague corporate values written on a wall somewhere. The convictions that would make you certain this product deserves to exist.

We turn those into KPIs. We track them through development. We make sure they survive contact with reality

Turning sustainability into success

Metrics that matter

We track the impacts that truly count, not just the recycled content, so every decision drives real change.

Materials that last

We guide you to durable, high-performance materials that last longer and reduce environmental impact.

Timing that works

Sustainability starts at the strategy stage, making every choice easier, smarter, and more effective.

There is no “perfect” product, however, we will always strive to design products that exist in the most positive and responsible way possible, creating lasting value that far exceeds their environmental impact.

EAG's Hybrid Regional Electric Airliner HERA combination of hydrogen electric propulsion, rear 3/4 arial view, in red Air Canada livery flying amongst the clouds near mountains.

Future-ready design for lasting impact.

A successful project means building strong partnerships and sharing insights that continuously improve how sustainable products are created and scaled.

From inspiring leaders with a positive vision to collaborating with your whole team on ideas, prototypes, and solutions, we give you the tools to drive meaningful change right from the beginning until long after the project ends.