An Incredible Story of Marine Protection: Pristine Seas

Written by:Charles Taylor

Published: November 30, 2022

The ocean is the largest and most mysterious environment on Earth. While we have explored its depths, there are still many secrets that remain hidden beneath the waves. Protecting these areas of pristine marine life is a priority for conservationists and environmentalists alike. Fortunately, one organisation has worked tirelessly to do this – PRISTINE SEAS.



PRISTINE SEAS is an initiative founded by National Geographic Explorer in Residence Enric Sala. The project’s mission is to explore and protect some of the world’s last remaining untouched marine environments. Since 2008, PRISTINE SEAS has carried out expeditions in 36 places, 26 of which have since been protected, covering a total area of more than 6.5 million square kilometres — more than twice the size of India!

Pristine seas map of the 26 mraine reserves they have created - increadible example of sustainability

National Geographic Explorer in Residence Enric Sala’s Work

Enric Sala and his team spend weeks at sea, diving thousands of hours and seeking out some of the least explored and understood places in the ocean. Pristine Seas document their findings so that they can be used to inspire the creation of protected areas where marine life can thrive—while ensuring effective management for years to come.


We believe in them!

Having spent more time reconnecting with the sea (learning to surf!) and researching some of the complex challenges facing our oceans for projects like SRT Marine’s system for tracking fishing vessels, Andrew decided to donate our Christmas Gift budget to a positive ocean cause. We believe in the power of collective action to positively impact the environment, and we believe in Pristine Seas and their work towards a more sustainable future.



We have chosen to support PRISTINE SEAS, finalists in this year’s Earth Shot Prize, for their effectiveness in creating marine protected areas all around the planet. We loved how such a tiny group made an immense impact, which definitely resonated with us.

Since only 2008, Pristine Seas have been quietly carrying out excellent scientific exploration and building consensus amongst diverse interests to facilitate the formation of the 26 Marine Reserves covering 5% of our oceans.

Their mission is to get 30% of the Ocean protected by 2030 – “30 by 30” – to help stabilise the world’s marine ecosystems, a vital goal for all of us.

Pristine seas is a great example that ‘doing’ is far better than talking. And there has never been better time to get creating positive economic and environmental value for people, businesses and our planet’s future. Positive Products is our solution – a design process that can tackle these challenges.


Where are they now?

To get the most up-to-date information on the current activities and achievements of Pristine Seas, I recommend visiting the official National Geographic Pristine Seas website or checking their recent publications and news releases. – The video below gives you a flavour of the kind of work they have been doing…


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