Fujifilm | Industrial Digital Flatbed Printer Design | Industrial Design | User Centred Design, Testing, Design For Manufacture
An award-winning industrial printer for Fujifilm that gained 50+ sales in its first 6 months, making it the best-selling industrial flatbed printer in the world.
Global Sales In The First 6 Months
Problems Solved
Concepts Explored
Parts Checked and assembled
Multi Award Winning Printer
The journey
The new game-changing fujifilm wide-format digital flatbed printer has become their most successful printer yet. Installing over two a week, these printers have taken the industry by storm.
Fujifilm’s PRIME and “bigger brother” PRIME L are industrial flatbed printers that set new standards. Over 25 concepts were explored in this highly complex project, with more than 1,000 parts being checked and assembled. Working directly with the manufacturers ensured exceptional quality printing and delivered easy access and efficient use for operators and maintenance teams.
Don't just take our word for it...
David Burton | Fujifilm | Business Director
“This was the first time we worked with Realise and we’re delighted we
selected them as our design partner. The depth of what they brought,
particularly in ensuring it was manufactured as we needed, far outstripped
our expectations of what ‘the designers do’. The end to end process they
took us through has become known as ‘the Realise Factor’ round here!”
Kevin Jenner | Fujifilm | Marketing Manager
“It’s been huge value working with a company that’s third party to this
industry, to ask the unconventional questions. It has been a very
collaborative experience working with Realise, a nice group of people who
know what they are doing and are very professional in how they present
stuff. It’s been a great experience!”
Every identified problem
Solved.
Here’s a few of the main ones…
Unify Brand Language
Unifying the printer range increases Fujifilm’s visual value. Its more than just colours, it’s in all the details. Like a common digital language or a familiar workflow across printers. Increasing usability for operators, as they transition between printers.
Ink & Vacuum Accessibility
Place Ink and Vacuum controls within easy, visible reach. We created a packet filling system that minimises wasted ink.
Carriage Access
We completely redesigned a rationalised print head garage and service bay with easy access for all maintenance tasks.
No Rear Components
Making big print jobs easier to manage is also about maximising usable space. The Acuity Prime has been designed with all the print controls at the front of the printer allowing the printer to fit into a smaller sized room.
Ink Tray Cleaning
Designing & implementing an APMS (Automatic Printhead Maintenance System), for print head cleaning. A clean workspace reduces print damage & improves user workflow.
Storage
Provides space for accessories, tools, and spares. Maximising floorspace and increasing safety for use of the machine is vital, the storage space keeps the workspace tidy increasing usability of the printers.
“This was the first time we worked with Realise and we’re delighted we selected them as our design partner. The depth of what they brought, particularly in ensuring it was manufactured as we needed, far outstripped our expectations of what ‘the designers do’. The end to end process they took us through has become known as ‘the Realise Factor’ round here!”
David Burton
Marketing Director
Delivering ROI
FESPA 22 was the launch of Fujifilm’s new range of printers, we caught up with Fujifilm business director David Burton and marketing manager Kevin Jenner, to discuss the show and the success of there new product range.
Realising
The Printer
Investigated
Existing Products.
Designed
The Product.
Delivering
The Product.
We helped mitigate manufacturing risks by working with the manufacturers closely.
Due to the scale of the printers; Inspecting parts, CAD amends in real time, implement tweaks to speed up production time, communicating manufacturing instructions, and more, is crucial to realising the product.
The Result
Discover, more than design
Lets get started...
