Acuity Prime
Fujifilm
The Industrial Flatbed Printer That Redefined the Category
Fujifilm | Industrial Digital Flatbed Printer Design | Industrial Design | User Centred Design, Testing, Design For Manufacture
An award-winning industrial printer for Fujifilm that gained 50+ sales in its first 6 months, making it the best-selling industrial flatbed printer in the world.
The Journey
The new Fujifilm wide-format digital flatbed printer has become their most successful printer yet. Installing over two a week, these printers became the best-selling industrial flatbed printer in the world.
Fujifilm’s PRIME and “bigger brother” PRIME L are industrial flatbed printers that set new standards. Over 25 concepts were explored in this highly complex project, with more than 1,000 parts being checked and assembled. Working directly with the manufacturers ensured exceptional quality printing and delivered easy access and efficient use for operators and maintenance teams.
An award-winning printer, over 50 sales in six months, and Fujifilm at the front of the flatbed market.
Every identified problem
The Design Problems We Solved.
Unify Brand Style
Unifying the printer range increased Fujifilm’s visual value. The consistency runs deeper than colour, through a common digital language and a familiar workflow, so operators can move between printers without relearning anything.
Ink & Vacuum Access
Bringing Ink and Vacuum controls within easy, visible reach. In addition we created a packet filling system that minimises wasted ink.
Carriage Access
A complete rationalised redesign of the print head garage and service bay with easy access for all maintenance tasks.
Front Controls
Making big print jobs easier to manage is also about maximising usable space. The Acuity Prime has been designed with all the print controls at the front of the printer allowing the printer to fit into a smaller sized room.
Ink Tray Cleaning
Designing & implementing an APMS (Automatic Printhead Maintenance System), for print head cleaning. A clean workspace reduces print damage & improves user workflow.
Storage
Providing space for accessories, tools, and spares to maximise floorspace and improve safety. The storage space helps keep the workspace tidy increasing usability of the printers.
Delivering ROI
FESPA 22 was the launch of Fujifilm’s new range of printers, we caught up with Fujifilm business director David Burton and marketing manager Kevin Jenner, to discuss the show and the success of their new product range.
Realising the Finished Printer
Researching How Print Operators Work
Existing Products.
Designing the Acuity Prime
The Product.
Delivering a Manufacturable Design
The Product.
We helped mitigate production risks by working with the manufacturers closely.
Due to the scale of the printers, inspecting parts, CAD amends in real time, implementing tweaks to speed up production time, and clearly communicating manufacturing instructions were crucial to realising the product.
Award Wins & Record Sales
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