GUI Interface


Designing a brand new GUI interface for Fujiflm’s new industrial print range
Fujifilm | Designing The GUI For An Industrial Print Range | Industrial Design | User-Centred Design, Digital Design
How to fuse both physical & digital design to unlock a high-value coherent product for our partners that’s ready for the future.
Future Profing
Standardised Cross-Platform Interface
Enhanced Workflow
Improved Functionality

The journey

The graphical user Interface of a product is just as important as the physical product itself.

During development of the Acuity range, it became clear the interface needed an overhaul. Realise proposed a GUI development phase to improve operational effectiveness of the machines. Based on task flow analysis we created an entirely new screen layout and design language.

The result? A GUI interface that meets the needs of the operator and the high standards of the industrial printer’s promise. Harmonising two different software systems to unify the printing language across all platforms and printers.

Don't just take our word for it...

David Burton | Fujifilm | Business Director

“This was the first time we worked with Realise and we’re delighted we
selected them as our design partner. The depth of what they brought,
particularly in ensuring it was manufactured as we needed, far outstripped
our expectations of what ‘the designers do’. The end to end process they
took us through has become known as ‘the Realise Factor’ round here!”


Kevin Jenner | Fujifilm | Marketing Manager

“It’s been huge value working with a company that’s third party to this
industry, to ask the unconventional questions. It has been a very
collaborative experience working with Realise, a nice group of people who
know what they are doing and are very professional in how they present
stuff. It’s been a great experience!”



for customers

Reduced setup time

Efficient placement of features and functions allows operator setup to completed print faster than ever.

Standardised interface

Reduced time on training and increased productivity across the full range of printers.

Increased functionality

More printing functions added to allow for greater control during complex jobs.

Streamlined Workflow

Logical work process built into the system to improve print management speed.


for Fujifilm

High Value Product

Improved Machine Management

Increased Revenue

Customer Loyalty

So how did this come about?

Fujifilm is a business led by culture and innovation. Diversifying early and being responsive to market changes has insured that the brand has remained at the forefront of consumers’ minds.

Through research and observations with machine operators and maintenance engineers for the development of the Acuity range, it became evident that the GUI Control system was lacking key functionality in specific areas.

New areas of opportunity were also identified that could increase operational efficiency and print quality. Realise proposed a GUI development phase to run in parallel to the machine development.

Fujifilms existing

Fujifilm lacked pride in it

Limited design options

Complex workflow

Multiple interfaces

Increased setup time

Disconected from brand

No onward development

Fractured customer loyalty


Current Solutions.


The Product.

Fujifilms commitment to user friendly innovative design has led to development within their new range of industrial printers, combining the physical and digital capabilities to make print work like never-before. The challenge for us has been to design a system that can live up to the high standards that the industrial printers promise.

From development, functionality workflow and graphic design, we carefully considered every aspect to harmonise usability and functionality across the entire range. Vital to this was workflow to connect displays and attribute actions to buttons. This testing allowed us to clear the system of bugs and streamline workflows.


The System.

To deliver the complete interface for Fujifilm we collaborated with software development experts to find the sweet spot between design software and mechanical performance.

The system provides the user with various levels of access and control for, Engineers, Operator, and business users. The interface is intuitive to use and visually ties in with the existing GUI.

The system is designed to accommodate additional data and options as the printer range grows and develops. Whilst the system is designed to work on a range of screen sizes.

The Result

Delivering ROI

FESPA 22 was the launch of Fujifilm’s new range of printers, we caught up with Fujifilm business director David Burton and marketing manager Kevin Jenner, to discuss the show and the success of there new product range.

Discover, more than design

Lets get started...