GUI Interface


Designing A Brand New GUI Interface For Fujiflm’s New Industrial Print Range

Fujifilm | Designing The GUI For An Industrial Print Range | Industrial Design | User-Centred Design, Digital Design
How to fuse both physical & digital design to unlock a high-value coherent product for our partners that’s ready for the future.

Future Proofing

Standardised Cross-Platform Interface
Enhanced Workflow
Improved Functionality

The Journey

The graphical user Interface (GUI) of a product is just as important as the physical product itself.

During development of the Acuity range, it became clear the interface needed an overhaul. Realise proposed a GUI development phase to improve operational effectiveness of the machines. Based on task flow analysis we created an entirely new screen layout and design language.

The Result? A GUI interface that meets the needs of the operator and the high standards of the industrial printer’s promise. Harmonising two different software systems to unify the printing language across all platforms and printers.


for customers

Reduced setup time

Efficient placement of features and functions allows operator setup to completed faster than ever.

Standardised interface

Reduced time on training and increased productivity across the full range of printers.

Increased functionality

More printing functions added to allow for greater control during complex jobs.

Streamlined Workflow

Logical work process built into the system to improve print management speed.


for Fujifilm

High Value Product

Improved Machine Management

Increased Revenue

Customer Loyalty

So how did this come about?


Current Solutions.

Fujifilm is a business led by culture and innovation. Diversifying early and being responsive to market changes has ensured that the brand has remained at the forefront of consumers’ minds.

Through research and observations with machine operators and maintenance engineers during the development of the Acuity range, it became evident that the GUI Control system was lacking key functionality in specific areas.

New areas of opportunity were also identified that could increase operational efficiency and print quality. Realise proposed a GUI development phase to run in parallel to the machine development.

Problems observed with existing interface:


Fujifilm lacked pride in it with no onward development

Complex workflow with multiple interfaces

Increased setup time and limited design options

Disconected from brand and fractured customer loyalty


The Product.

Fujifilms commitment to user friendly innovative design has led to development within their new range of industrial printers, combining the physical and digital capabilities to make print work like never-before. The challenge for us has been to design a system that can live up to the high standards that the industrial printers promise.

From development, functionality workflow and graphic design we carefully considered every aspect to harmonise usability and functionality across the entire range. Vital to this was workflow to connect displays and attribute actions to buttons. This testing allowed us to clear the system of bugs and streamline workflows.


The System.

To deliver the complete interface for Fujifilm we collaborated with software development experts to find the sweet spot between design software and mechanical performance.

The system provides the user with various levels of access and control for, Engineers, Operator, and business users. The interface is intuitive to use and visually ties in with the existing GUI.

The system is designed to accommodate additional data and options as the printer range grows and develops. Whilst the system is designed to work on a range of screen sizes.

The Result

Delivering ROI

FESPA 22 was the launch of Fujifilm’s new range of printers, we caught up with Fujifilm business director David Burton and marketing manager Kevin Jenner, to discuss the show and the success of their new product range.

Discover, more than design

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