An increasing number of products have an electronic interface that impacts on a user’s experience with the device. There is a massive opportunity to engage the user emotionally by making this interaction as attractive, simple and intuitive as possible.

User interface design includes a range of simple tasks:

• Icon design
• User flow diagrams
• Detailed onscreen mockups
• User testing

Joy of use
We’ve probably all owned a phone that was terrible to use – unintuitive, unresponsive and in the end, undesirable. By giving the user interface the design time it deserves, it can make

Improved performance and safety
If a product is easy to use and understand, users will get more function out of it, it could be safer!