The process of efficient and effective idea generation and development
You may be surprised that one of the most frequent questions we get is: “What is product design?”.
I bet lawyers or doctors don’t often have to explain what their profession does! But I can understand why – everyone has a doctor, many people have an accountant, even “my psychologist” (which developed as a practice around the same time) has become a commonplace part of our language. In everyday life however the only exposure most of us have to “Product Design” – is through experiencing the products that have been created by designers – the designers themselves and what they do are hidden.
Ask people to name a famous pop star and of course they can reel off lists of them – yet ask people to name a famous designer and they might struggle to come up with Philippe Stark or if they’re fans of Apple – Jonathan Ive. This is fine, as most sensible designers have no interest in fame, but the flip side is that you’re probably left wondering how product design can help your business.
other than through interacting with the products themselves, but the designers is a relatively new professionis not talked about in society very few people in business are exposed to it in enough depth to what they do! But Perhaps what you really want to know is “what will hiring a product designer do for my business?”. Our industry is not It must seem from the outside like we somehow magically just make products look cool and… that’s about it. Unless you’ve studied product design or worked with product designers before then it’s very easy to miss the real juicy thing on offer.
Even people who are in closely related fields like engineering tend to mistakenly think of us just as stylists, as “people who like colouring in”! Sow what’s missing in this picture?
The real value behind product design is that it’s a process. It’s a process that reliably creates products which are better for people to use. It’s a process which identifies real human needs and creates real solutions. It is a process which raises the quality and reduces the cost of production. And perhaps most importantly it is the way to reduce the risk of development, by providing an incremental framework which focuses on solving the right level of detail, whilst giving us the maximum freedom explore creatively – which is where really great ideas and details get developed.