Sustainability in Product Design
Let’s not overcomplicate things – as product designers we create stuff. It’s what we do, it’s in our name. To ‘realise’ something is to fully appreciate an idea, to give substance to it, to make it concrete. But how does that sit in a world that is facing a climate emergency alongside resource depletion and increasing waste? How do we justify developing and launching new products, when it is clear the world needs less stuff, not more? It’s a question we take seriously, and it underpins our thinking on ‘positive products’ – products designed to contribute to the world, not take away from it.
As product designers, we need to be responsible for the solutions we provide. Have we explored all the options, raised all the questions? What will each project add, and could it add more? Will it take things in a new direction – a more positive direction? With our expertise in product design working in partnership with our clients’ challenges and aspirations, we want to shine our torches in new places – for a positive effect.
‘Positive Products®’ is designed to bridge the gap between the aspirations of circular design and the heavyweight detail of LCA’s to help develop net positive commercial products in balance with People, Planet & Profits.