Great ideas need to be backed with deep research and strategic planning to ensure product development stages are effective and underpinned by a shared vision for success. Clarifying why a product is being developed and, perhaps more importantly, why end-users or buyers will engage with it, is something we spend time on.
Gaining a full understanding of your product expectations, the competitors, target audiences, and the market proposition creates the strategic foundation and reduces development risk. From here, propositions can be developed into the physical and technical requirements needed to bring them into reality.
Design & Concepting
Our technical performance and manufacturing expertise is balanced with creativity and design aesthetics. Working from a strategic proposition, ideation and sketching pushes the boundaries to explore the best design options and possibilities. This stage also allows us to cost-effectively grapple with big product design challenges early on.
Generating viable concept imagery in the early stages also supports project communication and buy-in. Design sprints can involve teams and stakeholders with the innovation process, making the most of visualisations and basic models as an invaluable tool for testing assumptions and clarifying the routes forward.
Taking designs and concepts into the detailed iterative phases of development and prototyping is our core strength. Having met too many product owners that have been previously let down by design work that lacked detailed feasibility, we pride ourselves on making sure that product designs and concepts will make it through manufacture and into the real world.
This requires our detailed expertise of technical performance, compliance requirements and usability factors, as well as hands-on experience of manufacturing challenges. Our CAD skills, materials knowledge and prototyping capabilities cover everything to refine, optimise and rigorously test.
Whether you have manufacturers lined-up or whether you need support in finding the right ones, we collaborate with manufacturing services in the UK and internationally.
Carefully preparing for manufacture requires the generation of high-quality documentation ready for suppliers. To de-risk the possibility for errors, we lead a managed communication process that supports the tooling and production setup.
Being involved at this stage is important to us. It ensures that this final phase maintains design quality and sees the smooth delivery of a final product that meets the expectations set at the very beginning.