Written by:Ali

Published: March 24, 2018

 

Ocean plastic

Celeb status

Sustainable product design is on everyone’s radar

So here at Realise, we have got excited about how some of our hero companies have used plastic in a sustainable way to make new plastic containers. So, how about this one for true innovation and sustainability?

Plastic to fantastic!

With the help of the musician and fashion designer Pharrell Williams and eco-thread company Bionic Yarn, there is now a way of turning plastic into regular denim. How cool is that? Especially when we learn that by next year the global annual consumption of plastic is expected to break through the 300 million-tonne mark. Equally unsettling is the statistic that we recycle less than 10% of this. The range is due to launch on August 15th through Dutch fashion brand G-Star RAW, with new collections being released each season. The height of fashion, from the depths of the ocean.

We love Bionic Yarns strapline on their website – “Let’s reap more from what we sew”. Watch this short animation video to find out more:

 

Let’s get started

+44 (0)117 325 9100 | info@realisedesign.co.uk

 

Inspired to get creating?…

You may also like…

Smart Textiles

Smart Textiles

Smart Textile technology has the potential to deliver solutions to modern-day social challenges and future lifestyle trends. With multiple big-tech companies patenting a series of Smart Textile products, where do the opportunities lie, and what challenges do we need to be aware of? These examples highlight the developing integration of this technology into mass-market products.

We’ve grown (again)

We’ve grown (again)

What a year (or so) it has been! Here at Realise we’ve been keeping our shoulders to the wheel and tackling challenges with a number of new faces – adding some strings to our bow.

Athletes Know What Athletes Want

Athletes Know What Athletes Want

Athletes know what athletes want. We get it. Whether climbing & biking, sailing & skiing, we want to perform at our best & have fun doing it. Our love of sport in the team extends into who we are as designers; we want to help performance brands change the game for their athletes through effective product design. This is how!