DL-200 & DL-350
Autonomous Cargo: a new concept in flight
Droneliner | Concept Aircraft design | Industrial Aviation Product | Aerodynamics, Visualisation, Branding, System Flow
How do you redefine the limits of air travel and launch an autonomus aircraft capable of carrying a hefty cargo load through the air at over 500+ mph?
Branding & Visualisation
Rapid Design Sprint
Droneliner sought Realise’s help to create a concept aircraft with new branding to attract investors and prove the concept for continued development.
Our integrated branding + concept design + rendering visualisation turbocharged this revolutionary aircraft from idea through to proven concept.
The Result? An arsenal of concept visualisations for Droneliner to successfully demonstrate the aircraft to investors gaining traction for ongoing development!
How to sell a product before it’s made
The Art of Visualisation
The team behind Droneliner know a thing or two about aviation.
Accomplished in their own respected fields, the team has come together with the objective of introducing the world’s largest UAV cargo aircraft to the market. It will be the first of its kind to be able to carry 200+ tons (single engine variant) or 350+ tons (twin engine variant) on long-haul journeys at over 500mph (mach 0.7).
Of course, launching a new product into a crowded market is a tall order. But bringing a new aircraft to an established industry is an even bigger challenge, no matter how much knowledge and experience you have.
Droneliner’s next business challenge is raising funds to develop a demonstration aircraft. To begin this, they needed compelling visuals to share the vision and business potential with investors.
That’s where Realise comes in.
The visual imagery had to be inspiring but be more than just good-looking pictures. It had to grab attention but withstand scrutiny. Key industry leaders would be looking at the images for a view of the future, but with a firm footing in what is physically possible.
The real challenge was that not only did Droneliner need imagery without having yet engineered the airframe, Realise needed to create a viable structure for the aircraft. The Droneliner design seamlessly integrates real-world aircraft design principles and engineering considerations into its development as a concept. Aspects such as the aerofoils of the wing & tail were designed to match existing larger wing proportions and profiles to provide a realistic representation in terms of size and scale of how the aircraft could be. The fuselage considers turbulence and airflow to enhance aerodynamic performance and reduce drag. The engine position and wing position were also carefully determined with consideration of the centre of lift and centre of mass. The aircraft ailerons, elevators, rudders, and flaps were explored to enhance realism and create something that could one day fly.
Other considerations were made around wing positioning and how this positioning effects lift, drag and manoeuvrability:
The upward or downward slope of an aircraft’s wings is termed dihedral or anhedral. Dihedral wings provide greater stability in the roll axis, while anhedral wings are more efficient, reducing the induced drag from vortex formation at the wingtips, by better containing the high pressure under the wing.
The choice of a ‘high wing’ configuration provides the required space above the ground to have more efficient long, thin (high aspect ratio) wings with dihedral. This also ensures the centre of lift is above the centre of gravity of the aircraft and cargo, to ensure the aircraft will naturally want to fly level.
Design to secure
Once the concept aircraft itself had been designed in CAD, creating real world scenarios and environments to show off its potential was key.
Our analysis of competitors imagery revealed that whitestriped planes against blue skies were the norm. Accentuating the aircraft’s distinctive shape was deemed the strength to capture the viewers’ attention. It was decided to ‘dress the aircraft like a fashion model’ with a luxurious and contemporary look with a livery that would not be out of place at an airport.
We carefully selected sky scene images and airport scenes showcase Droneliner in its best light through CAD renders and polished Photoshop images.
Exploring Future Brand Potential
What’s the perfect brand response in a competitive playground?
Droneliner launches into the market with a fresh colour scheme and style of visualisation.
Knowing how key the quality of the brand is to building confidence in a new proposition Realise explored options for a fresh brand approach.
High-value future concepts must stand out from the crowd to open the door to investment.
The Power of
The result exceeded Droneliner’s expectations, effectively communicating their company’s potential as a viable manufacturer of future aircraft solutions.
The offer future flexibility and the option of further exploring market opportunities should they arise. High quality renders can make a huge difference to a start up businesses success through marketing materials, PR and pitches. It can bring confidence to the founders as well as the investors.
Equally, visuals play a huge role in established businesses when marketing internally and externally to new customers. Go
check out our Acutiy Hybrid Case Study for an example of how animations elevate ideas even further.
Discover, more than design
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