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What good product design is worth to your business

What good product design is worth to your business

by April Boulton | Jul 16, 2026 | Design for Manufacture, Industrial Product Design

Say the word design and most people think about how a product looks. The shape, the finish, the colour on the box. That matters, but it is the smallest part of what design does to your profit. Design earns its money in two places. It raises what people will pay for...
Plug-in Product design support

Plug-in Product design support

by April Boulton | Jul 7, 2026 | Concept Design, Consumer Product Design, Creative Process, Design for Manufacture, Engineering, Industrial Product Design

When your product team is flat out, good ideas get stuck. The skills are there, but the spare hours are not. One of the most common reasons companies come to us has nothing to do with a shortage of talent. It’s that the talent they have is already flat out. You...
Your Jacket Just Became Your Office

Your Jacket Just Became Your Office

by April Boulton | Jul 10, 2025 | Consumer Product Design, Design for Manufacture, Healthcare Product Design, Innovation, Realise News, Sports Product Design

At 7.30am this morning, while you were fumbling for your phone to silence another notification, a cyclist in Tokyo was controlling her music, GPS directions, and incoming calls with nothing more than a gentle brush of her jacket sleeve. She wasn’t using magic....
Design in a Tariff World

Design in a Tariff World

by David Aitken | Apr 23, 2025 | Design for Manufacture, Industrial Product Design, Innovation

Well that was bonkers… Looking forward to the dust settling from this storm of global tariffs, we’ve been reflecting on what this really means going forwards – not just for us as designers, but for you and your pipeline of existing and new...

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