by sherlockiscool | Mar 8, 2021 | Consumer Product Design, Event, Sports Product Design, Sustainability, Sustainable Product Design
ISPO Munich Online 2021 Sustainability and performance can go together Sustainability was a core theme of last year’s ISPO (the leading sports industry trade fair). Our reflections on the event came as we were planning to head off for a team skiing trip. Little did we...
by Callum Taylor | Nov 30, 2020 | Consumer Product Design, Creative Process, Product Design Consulting, Product Design Process
The complex nature of design simplicity Nothing worth doing is straightforward Solving complex problems well means that the end design should work beautifully and seem incredibly simple – even deceptively so. For example, one of our most simple designs might...
