It started with a brief and a quick napkin sketch. We went straight into CAD, as in this instance it was quicker than sketching, letting us explore different feet ideas in a virtual prototype. From quick renders, a design was chosen, prototyped and the green light was pressed for manufacture. All in the space of a few days. This punchy little project reminded us of one of our “Realise Rules”: keep your idea simple and get to market to fast. The fact it’s launched this week, goes to prove that often the simplest ideas have the highest chance of getting to market.
Exploring feet opitions
Final CAD design selected by Gu0